Today, I interviewed Jennifer Williams of Me&V(an advertising, public relations, and marketing strategist business for companies nationwide). Williams is a senior copywriter and marketing strategist for the company. Her job consists of composing the "copy," or words, for advertisements that the agency puts out. She also has final say on all proof readings and messages the agency releases. She seemed to love her job and, from what I could tell, the place she works.
"I like to talk about this type of surf," she told me when I posed my first interview question. I explained that this was an assignment for class and we were required to ask what advertising formats they use, if any. She was very one to taking about what they do, saying that the book, while useful, is way over the top. "Sure, we use some of this stuff, but we don't name them. We don't call them "Copy Heavy" or "Frame". We just make the advertisement work for what we are advertising."
It was interesting to interview someone in the ams field as the professor that instructs the class the assignment was in. Williams, or the company through her, had a very different approach to how ads should be done. They believe in humanizing advertisements and that ads without humans in them don't really do much for results.
Williams really went through and picked apart the advertising book, claiming "this is more of a book for a the design element of advertising." This was interesting to hear as we have been drilled all summer that this book covers the vast majority of advertisements when, apparently, it does not.
The interview put into perspective how some professors teach their subject. While I don't agree with the "read the book, lecture the book, test the book" strategy that some professors use, I do believe that the text should have some relevance to the class. So when you take your text book to an interview with a professional that has been in the field for 20+ years and they do everything but say "this book is crap," it makes it hard to take seriously.
Tuesday, April 22, 2014
Tuesday, March 25, 2014
Project 1 : UNI Wrestling
"You can run on for a long time. Run on for a long time. Run on for a long time. Sooner or later God'll cut you down. Sooner or later God'll cut you down...."
Amidst the sound of Johnny Cash's "God's Gonna Cut You Down", enters the starting lineup for the Panthers. One by one they jog across the mat, shake hands with the opponent, and return to their bench. Enter coach Doug Schwab as he makes his way to center mat to shake hands with the visiting coach and official before he, too, makes his way to the bench. Now entering his 4th year as the Panther's head coach, these are all his boys, and he's about to show the nation what they can do.
The 2013-2014 wrestling season is underway.
The season may have kicked off two weeks prior to tonight, but this is the real deal, this is the first home meet. A chance for everyone at home to see what Coach Schwab has been so excited about all summer. And to top it all off, it's against a "big boy" school from a "big boy" conference: Wisconsin.
The dual starts off at the 165 pound weight class, and Northern Iowa's Cooper Moore easily handles the first home match of the season defeating his opponent in a major decision 13-2. The rout is on. There are some close matches within the next three weight classes, but UNI wrestlers all walk away with their hand raised in victory with one wrestler, returning All-American Ryan Loder, picking up his 100th career victory.
UNI drops it's first match at the heavyweight class as Wisconsin's Connor Medbery, ranked 6th in the nation, quite literally escapes with, and holds on to a win against UNI sophomore Blaize Cabell, 2-0. With the match score now at 13-3, the wrestlers of the 125 weight class step onto the mat. For UNI, that spot is reserved for highly touted redshirt freshman Dylan Peters, and he quickly shows the crowd why. Peters, entering the match claiming the number eight ranking in the country, pins his man with thirty-two seconds left in the first period.
This spurns UNI on to winning the next four matches before Jarrett Jensen would fall to 6th ranked Isaac Jordan, which is nothing to hang your head about seeing as Jordan finished the season 24-4 overall. At the end of the match, Jensen and his teammates could stand tall as they had handily defeated the Badgers of Wisconsin 29-9.
So THIS is why Coach Schwab has been excited all summer. The team has "bought in" to his way of doing things: "Expect to win. Score and attack. Above all, compete."
Coach Schwab's way of doing things started an hour north of Cedar Falls in Osage, Iowa, where he grew up with his two older brothers; both of which would go on to wrestle at the collegiate level and become All-Americans for Northern Iowa. Doug took a different route and ended up wrestling for Iowa, one of the premiere wrestling schools and teams in the nation. During his time as a Hawkeye, he was a three-time All-American and Big Ten champion. He also won the 1999 NCAA championship at 141 pounds in an excitingly fast paced match. After finishing his career with 130 total victories - ranking him 10th all time in Iowa's historic program - he represented the United States in the 2008 Summer Olympics.
Upon graduation, Schwab joined on as an assistant coach to wrestling great Tom Brands at Virginia Tech. From there, he returned to Iowa and became an assistant coach for the University of Iowa wrestling team from 2006-2010. It was then that the opportunity to fulfill his dream arose.
"It's always been my dream, ever since I started wrestling, to be a coach. Not just any coach, but a head coach and be able to run my own program, to see what I can do," says Schwab as he sits behind his large, well polished wooden desk. Although, that desk is by far and away the fancies thing in his office. Everything about the room screams wrestler: multiple pairs of wrestling shoes, workout clothes everywhere, a very large and comfortable couch, room dividers set in a ramshackle way giving the illusion of a wall between he and his assistant coaches' offices, a white board with the year's pin count on it, and a seemingly endless supply of Mt. Dew. You can tell, he loves everything about it.
"UNI has its own history here, as I'm well familiar with after watching my brothers come through here. Now that one coaches with me, it's all the better to be able to add to this tradition."
The tradition he speaks of so fondly is embodied in the northern most hallway of the West Gym. There, pictures and plaques plaster the wall. Past All-Americans, former National Champions, even former Olympic Champions are embodied upon the walls as you walk down the hall. Inside the wooden double-doors on the north wall, there is the Bill Koll Wrestling Room. The room is named for William "Bill" Koll who is a 3 time NCAA champion, among a plethora of other accomplishments. Inside the wrestling room itself hangs a sign spanning the width of the room displaying Northern Iowa's past NCAA Champions. In the corners of the sign, it lists UNI Olympians, and the years they have been the team National Champion, 1950, 1975, 1978. Some might go so far to say they're due.
His office is stationed in the West Gym, where all of the Panther's home meets are located, even the larger ones such as Oklahoma, Missouri, and in state rival Iowa State. "There's a definite advantage to the West Gym," says Schwab "the fans are right on top of you, so it gets louder than some larger arenas. When it comes to big meets like the Iowa State one, sure it would be cool to have it in the McLeod Center, but I actually prefer the West Gym. I would rather have a full capacity West Gym at 3,000 screaming fans right on top of the match than a half full McLeod Center." Well, can't say there would be much disagreement there. "Plus, the guys are familiar with it. There's a place to warm up, there's the wrestling locker room with all of their stuff already in their, and it's that comfort level here that actually helps them perform better."
Speaking of performing better, the Panthers check in midway through the season ranked 5th nationally as a team, their highest ranking since 2005. Not too shabby for a first time head coach. "I credit a lot of that to the hard work of the athletes and coaches." In the 4 years Coach Schwab has been at UNI, there have been exactly zero coaching changes. That is almost unheard of anymore, and that is an astounding model of consistency, a key factor to any successful team.
He will never say it, but a large part of it also comes from his and his assistants' ability to recruit high school athletes to the team. Dylan Peters, mentioned prior as a highly touted redshirt freshman, was being recruited by both Iowa and Minnesota as well as UNI. He chose Coach Schwab over the two national powerhouses. If that doesn't qualify as going toe to toe with the big boys on the recruiting trail, then nothing will.
So what's the ultimate goal here coach? Where do you see this program heading? "I want to be the top in the country, I want nothing more than to bring that back here. And I think we can do it. I can't see myself stopping until we do, anyways."
Well, it would seem the Panthers are definitely on the right track. They finished the regular dual season undefeated with a perfect 13-0 record - the first time that has happened in nearly 60 years for Northern Iowa - and are sending 7 wrestlers to the NCAA tournament with 5 ranked within the top 15 of their respective weight class. One wrestler, senior Joe Colon, is the number one seed in the 133 lb. weight class.
Coach Schwab and all 38 of his wrestlers are gearing up for the long hall and they only have one message: they are here, and they are here to stay.
Slideshow: https://www.youtube.com/watch?v=b2k1XrJoyIA
Video: https://www.youtube.com/watch?v=KKHcgdezPLU
**Basic Team Scoring Rules for Collegiate Wrestling**
3 Points - decision
4 points - major decision
5 points - technical fall (winning by 15 or more)
6 points - Pin (or forfeit)
More in depth rules available here.
Amidst the sound of Johnny Cash's "God's Gonna Cut You Down", enters the starting lineup for the Panthers. One by one they jog across the mat, shake hands with the opponent, and return to their bench. Enter coach Doug Schwab as he makes his way to center mat to shake hands with the visiting coach and official before he, too, makes his way to the bench. Now entering his 4th year as the Panther's head coach, these are all his boys, and he's about to show the nation what they can do.
The 2013-2014 wrestling season is underway.
The season may have kicked off two weeks prior to tonight, but this is the real deal, this is the first home meet. A chance for everyone at home to see what Coach Schwab has been so excited about all summer. And to top it all off, it's against a "big boy" school from a "big boy" conference: Wisconsin.
The dual starts off at the 165 pound weight class, and Northern Iowa's Cooper Moore easily handles the first home match of the season defeating his opponent in a major decision 13-2. The rout is on. There are some close matches within the next three weight classes, but UNI wrestlers all walk away with their hand raised in victory with one wrestler, returning All-American Ryan Loder, picking up his 100th career victory.
UNI drops it's first match at the heavyweight class as Wisconsin's Connor Medbery, ranked 6th in the nation, quite literally escapes with, and holds on to a win against UNI sophomore Blaize Cabell, 2-0. With the match score now at 13-3, the wrestlers of the 125 weight class step onto the mat. For UNI, that spot is reserved for highly touted redshirt freshman Dylan Peters, and he quickly shows the crowd why. Peters, entering the match claiming the number eight ranking in the country, pins his man with thirty-two seconds left in the first period.
This spurns UNI on to winning the next four matches before Jarrett Jensen would fall to 6th ranked Isaac Jordan, which is nothing to hang your head about seeing as Jordan finished the season 24-4 overall. At the end of the match, Jensen and his teammates could stand tall as they had handily defeated the Badgers of Wisconsin 29-9.
So THIS is why Coach Schwab has been excited all summer. The team has "bought in" to his way of doing things: "Expect to win. Score and attack. Above all, compete."
Coach Schwab's way of doing things started an hour north of Cedar Falls in Osage, Iowa, where he grew up with his two older brothers; both of which would go on to wrestle at the collegiate level and become All-Americans for Northern Iowa. Doug took a different route and ended up wrestling for Iowa, one of the premiere wrestling schools and teams in the nation. During his time as a Hawkeye, he was a three-time All-American and Big Ten champion. He also won the 1999 NCAA championship at 141 pounds in an excitingly fast paced match. After finishing his career with 130 total victories - ranking him 10th all time in Iowa's historic program - he represented the United States in the 2008 Summer Olympics.
Upon graduation, Schwab joined on as an assistant coach to wrestling great Tom Brands at Virginia Tech. From there, he returned to Iowa and became an assistant coach for the University of Iowa wrestling team from 2006-2010. It was then that the opportunity to fulfill his dream arose.
 |
| Coaches Doug Schwab(left) and brother Mark |
"UNI has its own history here, as I'm well familiar with after watching my brothers come through here. Now that one coaches with me, it's all the better to be able to add to this tradition."
The tradition he speaks of so fondly is embodied in the northern most hallway of the West Gym. There, pictures and plaques plaster the wall. Past All-Americans, former National Champions, even former Olympic Champions are embodied upon the walls as you walk down the hall. Inside the wooden double-doors on the north wall, there is the Bill Koll Wrestling Room. The room is named for William "Bill" Koll who is a 3 time NCAA champion, among a plethora of other accomplishments. Inside the wrestling room itself hangs a sign spanning the width of the room displaying Northern Iowa's past NCAA Champions. In the corners of the sign, it lists UNI Olympians, and the years they have been the team National Champion, 1950, 1975, 1978. Some might go so far to say they're due.
His office is stationed in the West Gym, where all of the Panther's home meets are located, even the larger ones such as Oklahoma, Missouri, and in state rival Iowa State. "There's a definite advantage to the West Gym," says Schwab "the fans are right on top of you, so it gets louder than some larger arenas. When it comes to big meets like the Iowa State one, sure it would be cool to have it in the McLeod Center, but I actually prefer the West Gym. I would rather have a full capacity West Gym at 3,000 screaming fans right on top of the match than a half full McLeod Center." Well, can't say there would be much disagreement there. "Plus, the guys are familiar with it. There's a place to warm up, there's the wrestling locker room with all of their stuff already in their, and it's that comfort level here that actually helps them perform better."
Speaking of performing better, the Panthers check in midway through the season ranked 5th nationally as a team, their highest ranking since 2005. Not too shabby for a first time head coach. "I credit a lot of that to the hard work of the athletes and coaches." In the 4 years Coach Schwab has been at UNI, there have been exactly zero coaching changes. That is almost unheard of anymore, and that is an astounding model of consistency, a key factor to any successful team.
He will never say it, but a large part of it also comes from his and his assistants' ability to recruit high school athletes to the team. Dylan Peters, mentioned prior as a highly touted redshirt freshman, was being recruited by both Iowa and Minnesota as well as UNI. He chose Coach Schwab over the two national powerhouses. If that doesn't qualify as going toe to toe with the big boys on the recruiting trail, then nothing will.
So what's the ultimate goal here coach? Where do you see this program heading? "I want to be the top in the country, I want nothing more than to bring that back here. And I think we can do it. I can't see myself stopping until we do, anyways."
Well, it would seem the Panthers are definitely on the right track. They finished the regular dual season undefeated with a perfect 13-0 record - the first time that has happened in nearly 60 years for Northern Iowa - and are sending 7 wrestlers to the NCAA tournament with 5 ranked within the top 15 of their respective weight class. One wrestler, senior Joe Colon, is the number one seed in the 133 lb. weight class.
Coach Schwab and all 38 of his wrestlers are gearing up for the long hall and they only have one message: they are here, and they are here to stay.
Slideshow: https://www.youtube.com/watch?v=b2k1XrJoyIA
Video: https://www.youtube.com/watch?v=KKHcgdezPLU
**Basic Team Scoring Rules for Collegiate Wrestling**
3 Points - decision
4 points - major decision
5 points - technical fall (winning by 15 or more)
6 points - Pin (or forfeit)
More in depth rules available here.
Blog 3: Networking: Just ask!
Lately I've been reading a book - I Was Write All Along: The Need to Write Came Early by Richard Dietl. It is an autobiographical type of book, which is not normally my cup of tea, but this book is different. This time I've met the author, and all it took was saying to him "Wow! That was a big hit!"
It was the last game of the UNI Panther's home schedule and I was working the game, as usual, as a student supervisor and crowd manager. I found myself standing next to an elderly gentleman who seemed to be watching the game alone and also seemed even more captivated by the sport than I was (that's saying something). After a particularly hard tackle, I merely turned to him and said "Wow! That was a big hit!" He chuckled and began talking to me about how football used to be when he played, and then coached. I asked him where he coached, his response? UNI. He had coached with Sheriff, the man the field is named after. From there, I found out, he made his way through college athletics occupying an assortment of positions, even a couple of stints as an athletic director before ending up as the sports information director for the University of Oregon. He eventually pulled out a copy of his book from his coat to show me, and I promised him I would read it someday. To this day I find it hard to believe that I actually met this guy beneath the "Section L" sign in the UNI Dome just because I stopped for a break.
This encounter opened up my mind to people's stories. So, I have begun networking more and more. I have found, much to my surprise, it is actually pretty easy. All you have to do is ask something, really anything, and let the conversation roll from there. Of course, sometimes you may have to steer a conversation in a particular direction if you know the person you're talking to can be of assistance, but that is usually not a problem.
For instance, just this weekend I was working the annual antique show that passes through the Cedar Valley. I had been working for two days alongside the woman in charge of it and her husband but I knew nothing about them. So, during a down moment, I merely asked the her how she got into this business. I won't bore you with the story (not to say it was boring, just not entirely relevant), but I found out that her husband is in the business of Arena management. Well then! Now we're in business.
I strike up a conversation with her husband by asking (already knowing the answer) if this was his full time gig. This got him to tell me who he was and what he does - he is in charge of the Pinnacle Bank Arena in Lincoln, Nebraska.
Yeah, turns out this guy runs the Huskers' basketball stadium. (Cha ching!)
I explain to him I'm interested in the field and we continue talking throughout the day. I actually assisted him with clearing up some problems they were having with the televising of the women's basketball game. Before the event ends, he ends up giving me his business card and tells me to shoot him an email when it comes time to look for jobs and he will see what he can do.
Boom, simple as that, and all I did was ask his wife "Why antiques?" By no means am I guaranteed a job now, but I have one more person who knows my name, and that is really what networking is all about.
Thursday, February 13, 2014
Blog 2: "It's Beautiful" - A Beautifully done commercial
In case you, for some reason, were not watching the Superbowl (we won't talk about the outcome) then you probably missed Coca-Cola's surprisingly controversial commercial. It is available for viewing below.
For those that didn't watch, it is a series of clips of people - presumably Americans - living life while "America the Beautiful" is played in the background. The kicker here is that it is a multi-lingual version of "America the Beautiful". This caused a bit of an uproar.
The message of course is one the Coke has portrayed for years as it is a global company with an American base and it is apparently for the diversification of America.
I will admit, at the start of the commercial, once the song switched languages, I had a very real problem with it. The first language was Spanish and I thought it was going to be some Spanish heritage commercial but using an incredibly patriotic song. However, once the third language kicked in and it became apparent it was a Coke commercial, all was forgiven. Seeing as I had this knee jerk reaction not 5 seconds into the commercial, I wasn't all that surprised to hear of outrage spreading across Twitter and other social media platforms; #SpeakAmerican was trending.
I was fine with people being mad about the commercial for singing that particular song in a non-english language, and I was fine with people forgetting that this country was founded by immigrants. After all, being ignorant is what people do. best. However, #SpeakAmerican? Really? America has no national language, so that settles that argument.
A few of my favorite tweets:
Coca Cola is the official soft drink of illegals crossing the border. #americaisbeautiful
-Todd Barnes (@toddbarnes) February 2, 2014
For those that didn't watch, it is a series of clips of people - presumably Americans - living life while "America the Beautiful" is played in the background. The kicker here is that it is a multi-lingual version of "America the Beautiful". This caused a bit of an uproar.
The message of course is one the Coke has portrayed for years as it is a global company with an American base and it is apparently for the diversification of America.
I will admit, at the start of the commercial, once the song switched languages, I had a very real problem with it. The first language was Spanish and I thought it was going to be some Spanish heritage commercial but using an incredibly patriotic song. However, once the third language kicked in and it became apparent it was a Coke commercial, all was forgiven. Seeing as I had this knee jerk reaction not 5 seconds into the commercial, I wasn't all that surprised to hear of outrage spreading across Twitter and other social media platforms; #SpeakAmerican was trending.
I was fine with people being mad about the commercial for singing that particular song in a non-english language, and I was fine with people forgetting that this country was founded by immigrants. After all, being ignorant is what people do. best. However, #SpeakAmerican? Really? America has no national language, so that settles that argument.
A few of my favorite tweets:
Coca Cola is the official soft drink of illegals crossing the border. #americaisbeautiful
-Todd Barnes (@toddbarnes) February 2, 2014
An american song in like 10 different languages #(expletive)coke #teampepsi
— James Butler (@jbutler6499) February 3, 2014
Actually, this whole DeadSpin page is pretty entertaining. Warning, foul language.
Although, it wasn't all negative feedback. Many people thoroughly enjoyed and embraced the message of diversity that Coke was conveying. People across the internet praised the commercial with sentiments such as "I haven't loved my country like this in a long time. Thankful for the reminder." and "I am in love with this commercial and don't care who knows!"
This beautiful commercial has exposed the harsh truth that there are still far too many ethnocentric people living in this world. It has exposed that we as a country have forgotten where we came from - we were all immigrants once. It has exposed that people have seemingly given up on the idea of the"melting pot" society that the United States is supposed to be. It has exposed us to the world as a country of unaccepting, uneducated, bigots.
On another note, what seemingly went unnoticed at first, and perhaps this is a glimmer of hope for our country, is that the commercial featured what is documented as the first gay couple ever shown in a Superbowl advertisement. So not only did Coke test the water with this commercial, it jumped right in without testing the temperature. Bravo Coca-Cola. Absolutely outstanding.
Perhaps it is because I go to UNI, which seems to have a "large" LGBT community and an even larger acceptance of it, that I am almost unaware of things such as the couple in the commercial. I know I missed it the first time around and had to actually go look for it once I heard about it. I can only hope that, by being further exposed to other people with different ethnic backgrounds and lifestyles, that our generation will be able to make things like this a non factor in the future.
This advertisement for Coke is a stroke of genius; it did exactly what is was supposed to do. We are still talking about it 2 days after the fact; how many commercials can say that?
Monday, February 10, 2014
Blog 1: Concert Review
If you tried to drive down Hudson Road this past Friday night, you probably had a bad time. As you may have noticed, 22,000 people were headed to the UNI Dome for country music star Luke Bryan's 3rd trip to Cedar Falls and the University of Northern Iowa. This time, Luke Bryan was the main attraction, as his previous trips he was either a warm up act or only sold out the McLeod Center; still a respectable 7,000 person crowd, but not quite on the same scale as Friday.
The show was a hit, and as Luke Bryan announced to the crowd that "It was my dream to sell out the UNI Dome!" the stands erupted with cheers. After playing a full hour over his regularly scheduled end time and thrilling the concert goers with a two song encore, he was off to Omaha, Nebraska for another show the next day. Those attending the show promptly left the building, not so much the parking lot, and went home after an evening of excitement. What the average concert goer wouldn't know is how much work went into setting up for that concert, and how much remained to be done post-show.
Here is roughly a 1 minute summation for you. (from Facebook)
If you took the one minute and fourteen seconds to watch that video, you now have an idea of how much work went into setting up the staging, lighting, and floor seating. If you didn't read the description or watch carefully, you probably missed the clock under the scoreboard. Setting up the entire stage and chairs took a total of about 42 hours, or three straight fourteen hour work days. If you counted, there were no less than twenty-five semi-loads of staging, production equipment, and sound gear moved in as well as a full sized crane. Catch all that? How about the upwards of 200 people that assisted in set up? The 5,400 individually labeled chairs on the floor? This set up makes UNI's May Graduation Commencement look like child's play.
During the concert itself, all phases of planning must come together in unison for it to go smoothly. For this particular event, a sort of command post was utilized. It operated as a dispatch center, where someone would radio in with a problem, and the command center would radio to the nearest available person able to take care of it. Workers from all platforms are instructed to watch the crowd instead of the actual concert and monitor for any problems or potential trouble makers. All of this for the safety of 22,000 strangers, most of which have been drinking, some heavily, and some that just want to take a swing at you. I know of at least one employee that left with a heavily bruised jawbone.
Post show, the stage, chairs, lighting, sound boards, video boards, and everything else took a mere twelve hours to completely tear down and loaded out. When you compare that to the monumental number of man hours that went into planning, setting up, and putting on this type of event it seems ludicrous to even consider doing such a thing. But take a second to consider how much good it has done the community. Money from outside of the community was brought in and spent here, making the university and community more profitable. It brought our university to light for those that were previously unaware of everything our university and the UNI Dome has to offer.
The show was a hit, and as Luke Bryan announced to the crowd that "It was my dream to sell out the UNI Dome!" the stands erupted with cheers. After playing a full hour over his regularly scheduled end time and thrilling the concert goers with a two song encore, he was off to Omaha, Nebraska for another show the next day. Those attending the show promptly left the building, not so much the parking lot, and went home after an evening of excitement. What the average concert goer wouldn't know is how much work went into setting up for that concert, and how much remained to be done post-show.
Here is roughly a 1 minute summation for you. (from Facebook)
If you took the one minute and fourteen seconds to watch that video, you now have an idea of how much work went into setting up the staging, lighting, and floor seating. If you didn't read the description or watch carefully, you probably missed the clock under the scoreboard. Setting up the entire stage and chairs took a total of about 42 hours, or three straight fourteen hour work days. If you counted, there were no less than twenty-five semi-loads of staging, production equipment, and sound gear moved in as well as a full sized crane. Catch all that? How about the upwards of 200 people that assisted in set up? The 5,400 individually labeled chairs on the floor? This set up makes UNI's May Graduation Commencement look like child's play.
During the concert itself, all phases of planning must come together in unison for it to go smoothly. For this particular event, a sort of command post was utilized. It operated as a dispatch center, where someone would radio in with a problem, and the command center would radio to the nearest available person able to take care of it. Workers from all platforms are instructed to watch the crowd instead of the actual concert and monitor for any problems or potential trouble makers. All of this for the safety of 22,000 strangers, most of which have been drinking, some heavily, and some that just want to take a swing at you. I know of at least one employee that left with a heavily bruised jawbone.
Post show, the stage, chairs, lighting, sound boards, video boards, and everything else took a mere twelve hours to completely tear down and loaded out. When you compare that to the monumental number of man hours that went into planning, setting up, and putting on this type of event it seems ludicrous to even consider doing such a thing. But take a second to consider how much good it has done the community. Money from outside of the community was brought in and spent here, making the university and community more profitable. It brought our university to light for those that were previously unaware of everything our university and the UNI Dome has to offer.
Tuesday, January 14, 2014
January 14th, 2014
Snow Fall/Elyse's Video
To hear Elyse Saugstad talk about the avalanche that almost took her life, you would be astonished at how calm and collected she remains. All things considered, it seems as though she simply awakened from a horrifying nightmare rather than survived a very real catastrophe. Elyse very simply describes being trapped in the avalanche as "like being stuck in a washing machine. I didn't know which way was up, I didn't know which way was down." A simple way of putting it, but extremely effective.
Snow Fall/Elyse's Video
To hear Elyse Saugstad talk about the avalanche that almost took her life, you would be astonished at how calm and collected she remains. All things considered, it seems as though she simply awakened from a horrifying nightmare rather than survived a very real catastrophe. Elyse very simply describes being trapped in the avalanche as "like being stuck in a washing machine. I didn't know which way was up, I didn't know which way was down." A simple way of putting it, but extremely effective.
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